It can be argued that Big Data has grown to occupy a position of huge proportions in enterprise computing. Whereas some of the other emerging technologies that are driving this latest generation of enterprise software revolution – namely mobile, social, and cloud – have followed adoption patterns that are somewhat more typical for an enterprise, Big Data has become a Holy Grail, one that many companies don’t even really understand. The challenge is that Big Data is really not new – data has been an integral part of the business from the very beginning. Enterprises have spent the better part of their existence trying to capture, manage, store, and access this data. The recent new “wrinkle” in all this data talk that has spawned the “Big Data” movement is the rise of technologies that enable very large amounts of data to be manipulated and mined quickly and through user-friendly interfaces, giving rise to the ability for companies to use the data in real-time to impact the course of business.
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