Category: News

NEWTON, MASS—March 12, 2008. David A. Kelly, president of research firm Upside Research Inc., has announced that Upside Research and Management Insight Technologies are combining forces to bring software vendors a new, customized Enterprise Software Sales Cycle Analysis. The Enterprise Software Sales Cycle Analysis provides software vendors with the ultimate insider access to the buying cycle for business process management (BPM), business activity monitoring (BAM) and service-oriented architecture (SOA) software.

“The Enterprise Software Sales Cycle Analysis report is designed to help software vendors out-think, out-plan and out-perform their competition through the use of specialized ACPP metrics,” said Kelly. “The survey provides an opportunity for software vendors to dig deeper into the buying cycle stage-by-stage decision factors than ever before. It also enables them to precisely identify where their opportunities lie, what their vulnerabilities are and how they compare with competitors. It’s compelling research delivered in an actionable way.”

“Enterprise Software Sales Cycle Analysis provides cost-effective ‘core metrics’ that companies can rely on to assess their market positioning in relationship to competitors,” said Carey Azzara, Director of Research, Management Insight Technologies. “It enables organizations to track purchase behavior through stages of the buying cycle with specific comparisons between vendor and competitors, as well as identifying ‘gaps’ between the buying cycle stages.”

Enterprise Software Sales Cycle Analysis research uses an awareness, consideration, preference, and purchase (ACPP) methodology to expose buying cycle dynamics to support tactical and strategic development of marketing and messaging campaign improvements and product development. The report provides actionable insights to improve an enterprise software vendor’s brand position by tracking a product’s degree of success through the sales life cycle. Results illuminate market positioning with customers and prospects in comparison to competitors. The study focuses on key BPM technologies to provide insights into SOA, Workflow, and Business Activity Monitoring (BAM).

About Upside Research, Inc.
Launched in 2003, Upside Research is a research, consulting, and content development firm focused on helping enterprises manage technology adoption, solution development, deployment, and management from a business perspective by putting application development, business process management (BPM), integration, and enterprise infrastructure challenges in perspective.

About Management Insight Technologies
Management Insight Technologies is a market research consulting firm dedicated to helping technology companies find answers and insights that lead to superior business performance. Unlike many research firms, the Management Insight team is composed of seasoned technology executives. Having worked in high-tech themselves, they can offer deeper analysis, perspective, and insight so that research is both understandable and actionable.

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Media Contact:
David A. Kelly
Upside Research, Inc.
dkelly@upsideresearch.com
+1 617 969 6886

Carey Azzara
Management Insight
carey@mgtinsight.com
+1 508 400 6837

NEWTON, MASS—May 15, 2007. David A. Kelly, president of analyst firm Upside Research Inc., has announced that Upside Research has partnered with Software Magazine to create the Business Process View column. The column will run in each issue of Software Magazine (www.softwaremag.com).

About Upside Research, Inc.
Upside Research is a research, consulting, and content development firm focused on helping enterprises manage technology adoption, solution development, deployment, and management from a business perspective by putting application development, business process management (BPM), integration, and enterprise infrastructure challenges in perspective.

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Media Contact:
David A. Kelly
Upside Research, Inc.
(617) 969-6886
dkelly@upsideresearch.com

NEWTON, MASS—March 12, 2007. David A. Kelly, president of analyst firm Upside Research Inc., has announced that Upside Research has released The Insider’s Guide to BPM ROI. The report is available for purchase and download from Research and Markets website at www.researchandmarkets.com.

About Upside Research, Inc.
Launched in 2003, Upside Research is a research, consulting, and content development firm focused on helping enterprises manage technology adoption, solution development, deployment, and management from a business perspective by putting application development, business process management (BPM), integration, and enterprise infrastructure challenges in perspective.

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Media Contact:
David A. Kelly
Upside Research, Inc.
(617) 969-6886
dkelly@upsideresearch.com

NEWTON, MASS—March 1, 2006. David A. Kelly, president of analyst firm Upside Research Inc., has announced that Upside Research has released it’s annual State of the BPM Market Report. The 2006 edition is available for free download from the Upside Research, Inc. website at www.upsideresearch.com

About Upside Research, Inc.
Launched in 2003, Upside Research is a research, consulting, and content development firm focused on helping enterprises manage technology adoption, solution development, deployment, and management from a business perspective by putting application development, business process management (BPM), integration, and enterprise infrastructure challenges in perspective.

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Media Contact:
David Kelly
Upside Research
(617) 969-6886
dkelly@upsideresearch.com

NEWTON, MASS—October 4, 2004. David A. Kelly, president of analyst firm Upside Research Inc., has been selected as the judge for the 2004 RealWare Awards. He will be judging the “Best Business Process Management Application” from among a field of almost twenty real world BPM implementations.

“I’m honored that Transform Magazine has selected Upside Research to judge the prestigious BPM application category,” says Kelly. “Upside Research has focused extensively on documenting how a wide variety of enterprises are solving business problems through BPM technologies. Our BPM product implementation studies have highlighted BPM best practices, while our BPM Product Briefs provide enterprise IT and business managers insight into key BPM products.”

Sponsored by Intelligent Enterprise and Transform magazines, the RealWare Awards have been recognizing outstanding customer applications demonstrating innovative IT solutions and measurable business benefits for over a decade.

Winners are expected to be announced Tuesday, November 16, 2004 at the IntelligentPerformance Conference in La Jolla, CA.

About the RealWare Awards
The RealWare Awards recognize outstanding customer applications demonstrating innovative IT solutions and measurable business benefits for the intelligent enterprise. The Awards program is an opportunity for vendors and their corporate IT users to highlight their realworld applications as among the best in the industry. Awards categories address a wide range of IT solutions. Entries are submitted in the form of actual case studies, with awards given to the top vendors and their customers. Entries are judged by a distinguished panel of editors, analysts, and business leaders, and are evaluated primarily on return-on-investment and other business benefits derived by users, as well as the level of innovation.

About Transform Magazine
Transform Magazine is the definitive publication for business and IT managers who are experts or seek expertise in content and collaboration technologies. The publication serves as a business-critical resource, providing in-depth information that helps readers purchase and deploy the products and technologies that transform paper processes into e-processes, personal knowledge into shared knowledge, customer service headaches into customer self-service, business into collaborative e-business. For more information, contact Transform at 917-305-3317. Subscriptions are available at www.TransformMag.com.

About Upside Research, Inc.
Launched in 2003, Upside Research is a research, consulting, and content development firm focused on helping enterprises manage technology adoption, solution development, deployment, and management from a business perspective by putting application development, business process management (BPM), integration, and enterprise infrastructure challenges in perspective.

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Media Contact:
David Kelly
Upside Research
(617) 969-6886
dkelly@upsideresearch.com

NEWTON, MASS-March 2, 2004—David A. Kelly, president of analyst firm Upside Research Inc., announced his predictions about the market for Business Process Management (BPM) solutions in 2004. In a series of research briefs, Kelly outlines what he feels are significant indicators that “2004 will be the year for BPM.”

“Over the past two years, we’ve seen the business process management (BPM) market continue to grow, as more and more organizations look for BPM products to automate and manage their business processes,” says Kelly. “BPM products have evolved into more sophisticated offerings, with broader coverage and increased support for business developers and users.” Kelly believes this metamorphosis from emerging technology toward mainstream enterprise solutions sets up BPM to make significant inroads in global corporations this year.

Among the trends in BPM for 2004, Kelly highlights the following in his research briefs:
Increasing modularity. According to Kelly, in many cases in the past, BPM products have been all-inclusive, requiring significant investments in one company’s BPM architecture and vision. “Upside Research believes that 2004 will bring some (but not complete) relief in this area,” predicts Kelly, “as product vendors continue to open up their BPM architectures to support standards and 3rd-party tools. Primarily, we’ll see more flexibility in modeling, reporting, business rules, and possibly simulation capabilities, as well as deployment.”

Kelly cites vendors such as Fuego, Handysoft, Metastorm, and others contributing to this trend. Movement on standards. Kelly highlights the current standards battle being waged in the BPM market over standards such as BPMN and BPEL. “As with any early standard, don’t expect standards to work across products—it’s much too early, except in limited cases,” cautions Kelly. “In addition, vendors such as Collaxa are starting to offer support for standards such as BPEL, potentially offering ways to avoid BPM vendor lock-in.”

Increased reporting/business monitoring capabilities. Upside Research believes there is significant demand from corporate customers for increased reporting and monitoring capabilities. According to Kelly, “Upside Research expects many BPM products to make significant advances in this area in 2004, in tandem with their increased push toward creating more business-usable and business-relevant products.” Kelly states that vendors including Intersystems, Lombardi, and Pegasystems are all offering increased functionality in this area.

In summary, Kelly states, “2004 will be a good year for BPM. With the glimmerings of at least a mild economic upturn in the air, BPM solutions will be more important than ever before.”

The complete 2004 Predictions are available to Upside Research clients and subscribers to the Upside Update, an e-newsletter that offers analysis and insight into the latest BPM and application infrastructure trends.

About Upside Research, Inc.
Launched in 2003, Upside Research is a research, consulting, and content development firm focused on helping enterprises manage technology adoption, solution development, deployment, and management from a business perspective by putting application development, business process management (BPM), integration, and enterprise infrastructure challenges in perspective.

For more information or to schedule a briefing, contact Upside Research by at info@upsideresearch.com,
(617) 969-6886, or www.upsideresearch.com.

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Media Contact:
David Kelly
Upside Research
(617) 969-6886
dkelly@upsideresearch.com

Upside Research Provides Enterprise Decision Makers with Practical Perspective on Emerging Technologies

NEWTON, MASS—November 1, 2003. David A. Kelly, respected IT industry analyst and former senior vice president of research services for Hurwitz Group, Inc., announced the launch of Upside Research Inc.

Launched in April 2003, Upside Research is a research, consulting and content development firm focused on helping businesses put application development, business process management (BPM), integration, and enterprise infrastructure challenges in perspective.

“Technology decision makers don’t purchase unless they understand where new technologies fit and what the appropriate context for practical use is,” says Kelly, president of Upside Research, Inc. “I founded Upside Research to help businesses and buyers understand the context for new technologies and software. What technologies are appropriate for specific problems? When should you use one solution over another? Why is this product different from other products? What are the business implications of this solution? Upside Research has the answers.”

Technology vendors too often focus on buzzwords and features when selling products without helping purchasers understand the implications of their technologies in specific customer scenarios. Through research reports, white papers, implementation studies, and custom-developed content, Upside Research is helping businesses understand the practical context for selecting and purchasing the right products, as well as helping vendors articulate the appropriate context for new software or technologies. In doing so, Upside Research helps organizations find practical ways to achieve their IT goals and profit from the diversity of a changing technology landscape.

“Upside Research is a new firm with a long history. Principal David Kelly and his team bring years of market and technology expertise to supplying practical insights on how new technologies can increase your corporate effectiveness and efficiency. He is one of the rare breed of analysts who understands both the technology and the business implications and can drill down as far as necessary,” Zack Urlocker, vice president of marketing, M7 Corporation.

While the analysts of Upside Research have extensive experience in everything from application development and lifecycle issues to enterprise integration and infrastructure issues, the emerging area of Business Process Management (BPM) is a key area of focus.

“Currently, Upside Research is conducting a market overview of the emerging BPM market,” explains Kelly. “BPM has become an important focus of many enterprises, as they streamline business processes and try to improve efficiencies and reduce errors. Navigating the market is challenging for many organizations so Upside Research is conducting research and creating customized reports that help alleviate the confusion and uncertainty associated with purchasing.”

Kelly has more than 20 years experience in the IT industry, including managing a group of more than a dozen analysts at Hurwitz Group and helping determine the research direction of the firm. He has authored articles for Computerworld, Oracle Magazine, Microsoft Executive Circle, Software Magazine, and many other publications, as well as spoken at a variety of industry conferences including Comdex and Software Development.

A key team member joining Kelly is Senior Analyst Heather Ashton. Ms. Ashton has extensive experience working with technology companies to effectively position them in a changing marketplace. Through her position as Director of Electronic Business Strategies at Hurwitz Group, Ashton worked closely with emerging and established software and services organizations to capitalize on market opportunities, build brand recognition, and navigate the e-business landscape.

For more information or to schedule a briefing, contact Upside Research by email at info@upsideresearch.com, calling (617) 969-6886, or visiting www.upsideresearch.com.

Media Contact:
David Kelly
Upside Research
(617) 969-6886
dkelly@upsideresearch.com