Upside Research is a research and consulting firm helping consumers, companies and technology vendors understand and profit from digital change.
For consumers we help identify which new technologies or devices to pay attention to and which ones to ignore. For organizations we find practical ways to help them achieve IT goals and profit from digital diversity. For technology vendors, we can help position industry-changing products and put new technologies in a practical and understandable context.
Customer Driven Research & Writing
Upside Research is a research and consulting firm helping consumers, companies and technology vendors understand and profit from digital change.
For consumers we help identify which new technologies or devices to pay attention to and which ones to ignore. For organizations we find practical ways to help them achieve IT goals and profit from digital diversity. For technology vendors, we can help position industry-changing products and put new technologies in a practical and understandable context.
How We’re Different
Putting it into context – Quite simply, we turn the overload of complex, confusing and often contradictory technology information into practical advice and insight that puts new technology options into context.
Freely available – Upside Research is different than traditional, retainer-based analyst organizations that offer subscription-based services that few clients ever see value from. Instead, Upside Research works with enterprise organizations and technology vendors on a project and consulting basis, as well as publishing reports and other papers. Most of our research is available for free, via our website and through selected publishing partners such as www.ebizq.net.
Client focused – While we like growth, but our goal is to keep Upside Research small and client focused so we can spend time working with the people like to work with.
Experienced team – We leave the broad, market numbers and generalized retainer services to the larger firms. What we do have is an experienced team that knows how to understand and write about technology trends in an interesting, practical, and compelling way–in a way that helps organizations understand the context for technology purchases and decisions, and not simply the features and functions.
Broad perspective – Our analysts are experts in a number of overlapping technology areas, so Upside Research can offer a more horizontal view of the market that many larger firms cannot.
Consumer and industry knowledge – Analysts can speak on a multitude of technologies, from the latest consumer or digital devices to enterprise integration software, we can provide insights and context.
Actionable advice – By understanding the market dynamics across technology areas, Upside Research can assist consumers and clients with a comprehensive understanding of how technology impacts them. This extensive knowledge base and unified view have helped a number of our clients take advantage of events in complementary technology areas, an advantage that other firms may be hard-pressed to offer.
