Social Media within the organization can be two-fold: using social media to reach and interact with customers or using social media technologies inside the four walls to encourage collaboration among employees. Many of the recent posts I’ve made regarding social media have focused on the latter, or how enterprise social media technology is impacting businesses. Today, I’m taking the other view, how social media giant, Facebook, is engaging with businesses to promote new ways for them to interact with their customers.
Last week, Facebook announced new updates to its Pages, specifically for Brand pages… (read the rest of the Facebook for Business article at IT Briefcase.)
