HandySoft was an early player in the pure-play BPM market. The company’s BizFlow solution gained attention early as a flexible process management tool that was particularly adept at helping organizations manage their compliance needs. After releasing several SOX-based and compliance solutions, BizFlow gained a large following in the government vertical, and currently 35% of its customers come from this market segment, including 40 agencies of the U.S. Government. Recently, HandySoft released OfficeEngine, a thin client application that is designed to enable all corporate users to bring workflow and task optimization to their existing business productivity environment, namely Microsoft Outlook. With OfficeEngine, HandySoft is positioning itself to bring BPM to every corporate user through a vehicle they are already using. The company hopes to recharge its BPM market visibility and add to the more than 300+ customers it has around the globe
Upside Uptake
The positioning of OfficeEngine is an important departure from traditional BPM solutions, where enterprises need the entire platform to enable the process automation and optimization. With OfficeEngine, HandySoft is encouraging all business users involved in workflow situations to capitalize on the promises of BPM without the heavy structure that is typical. By introducing a thin-client BPM application that can be embedded into the all-pervasive Microsoft Office, HandySoft is offering business users the ability to become their own process creators and optimizers. The challenge lies in adoption, because it is always difficult to convince someone to use a new productivity tool. However, if HandySoft can get business users to try OfficeEngine and they are able to easily accomplish what the product promises, than HandySoft may be able to recapture the attention of corporate process managers who are tired of the longer, more traditional route to business process optimization. Building referenceable customers will be a key to the success of OfficeEngine, and the faster HandySoft can do this, the more quickly adoption of OfficeEngine will be poised to take off.
